Product design starts by first establishing a solid understanding of the product requirements.

  • who will use it?

  • how will it be used?

  • performance specifications

  • the environment it will be used in

  • the brand identity that needs to be conveyed

  • What are the financial parameters?

  • What risks exist for the product and project?

  • product benchmarking

Product design may include activities such as:

  • Product concept synthesis

  • Concept sketches

  • Crude physical mock-ups

  • CAD models

  • Patentability

  • Electronic bread-boards

  • User experience

  • Ergonomics

  • Industrial design and styling